Technology
Proven, Data-Driven Innovation
Real-time Measurement
Every impression is based on an actual measurement, enabling the data to reflect peak times as they happen. All in real-time.
Our proprietary technology allows your advertisers to optimize campaigns with real-time impression analytics, mobile device retargeting, and ROI tracking abilities. This enhances overall effectiveness far beyond what traditional OOH advertising can offer.
How It Works
Most people leave the WiFi and Bluetooth functionality of their phones on all the time. When a user comes into range of an OOH media asset that has been equipped with a Mobiliytics sensors, the proprietary technology picks up that signal and counts it as an impression. Sensors can be configured to filter impressions based on factors including radius, signal strength, location, and reporting can link impressions with timed content for digital assets; thus offering real-time spot length measurement and dwell time reporting.
Industry-standard Metrics
Our metrics are based on global industry standards, enabling easy and transparent comparison of any collected metrics.
GDPR-compliant
All the data we collect is fully GDPR compliant and anonymous. We respect privacy and do not collect any personal data of any kind.
One-to-one Data
Measurement is reported in raw one-to-one data. Metrics are only provided through a physically signal connection of devices to the sensor.